Google achieves 100% plastic-free packaging for Pixel, Nest, and Fitbit
Sustainability
To address this, Google developed fibre-based alternatives in collaboration with material suppliers. The new packaging design is not only plastic-free but also lighter and easier to recycle. The paper used is three times stronger and about 70% more stretchable than before, reducing the carbon footprint during transport. Additionally, the moulded fibre pulp inside the box, which helps protect the device, is partially made from recycled newspaper.
The packaging also features a new peelable closure label that secures the box without leaving rough or torn edges when removed, making it easy to identify any tampering.
The materials and design were created to enhance recyclability, with a visually appealing texture and uncoated surface that encourages consumers and recycling centres to treat the packaging as recyclable.
